Max Factory – Figure Artistry from Japan
There are figures that just stand around – and then there's figma. Behind the format stands Max Factory, a Japanese manufacturer founded in 1987 that has dedicated itself entirely to the art of figures: poseable action figures, scale statues, and model kits under licenses from anime, manga, and video games. The figma line made the company internationally famous, the PLAMAX series caters to model builders, and with its scale figures the team shows just how much dynamism can live in motionless PVC. Distribution runs through longtime partner Good Smile Company. At Elbenwald you'll find a selection of Max Factory figures ranging from Elden Ring to Berserk – for display cases where quality comes before quantity. New stock arrives regularly, though patience is still part of the basic kit when collecting Japanese figures.
What sets Max Factory apart?
Poseability without compromising on looks. A figma wants to be both: as good-looking as a statue and as posable as an action figure. To achieve that, the figures get interchangeable faces and hands, clever accessories from swords to effect parts, and joints that nestle into the silhouette instead of disrupting it. Collectors use this to recreate scenes, photographers to shoot entire series – figma photography has become its own hobby, where some collections look more like a photo studio than a display case. Anyone who'd rather build than pose reaches for the PLAMAX model kits; anyone after a grand entrance goes for the scale figures. Scale, accessories, and poseability of the individual piece are listed on the respective product page.
Frequently asked questions
What Max Factory products does Elbenwald carry?
Figures under anime and games licenses: poseable figma action figures, scale statues, and PLAMAX model kits – for franchises like Elden Ring, Berserk, or Hatsune Miku. Use the filters to narrow down the range.
What is the figma line?
An action figure line from Max Factory with poseable joints, interchangeable faces and hands, and scene-appropriate accessories. It combines the look of high-quality anime figures with full poseability.
How are Max Factory and Good Smile Company connected?
The two Japanese companies are longtime partners: Max Factory develops and manufactures its figures, while Good Smile Company handles distribution and marketing. That's why both names often appear on packaging.
Range overview
Fans of movement start with the action figures and the figma lineup, display-case drama comes from the scale figures, and hobby builders find their happiness in the PLAMAX model kits – all discoverable through the big figures overview. If you sort by series, jump straight to Elden Ring, Berserk, Delicious in Dungeon, or Hatsune Miku.
What else goes well with it?
The partner in spirit and distribution has its own category: Good Smile Company, home of the Nendoroids. And if you like drifting through different motif worlds, the anime and gaming theme worlds offer plenty of supply for your next display-case expansion.
